Support both official WhatsApp API onboarding and WhatsApp Web-connected workflows for reminders, support, order updates and customer conversations.
Use the route that fits the workflow best: official API onboarding for structured scale, or WhatsApp Web-connected sessions for browser-led customer operations.
Prepare the number, business profile and approval workflow required for formal WhatsApp API rollout.
Connect a browser-led workflow where the use case calls for session-based messaging and operator control.
Keep customers inside the channel they already use for service updates, issue resolution and follow-up.
Share delivery updates, account notices, reminders and support messages in a familiar conversational format.
Move from setup to launch with a clearer path for verification, templates, routing and support use cases.
Use WhatsApp when the goal is not only delivery, but also ongoing customer interaction and service continuity.
WhatsApp works best when it supports real customer journeys. Some teams need the official API path, while others need WhatsApp Web-connected operations for hands-on support workflows.